A selection of campaigns, launch visuals, communication systems, and exploratory work created across the Razorpay ecosystem.
About
Rewind is a yearly delight + value based initiative that would show a merchant their achievements and milestones. How do we show information in an easy to consume and visually exciting manner, celebrating them?
approach
The campaign features collage-like style coupled with high contrast type to create bold and interesting modal screens. A key consideration was moving away from a traditional, report-like feel and instead creating something that felt lightweight and memorable.
Key design choices:
Bold, high-contrast typography → spotlight key metrics
Collage-style layouts → add energy and variation
Playful imagery → make data feel more relatable
Clear hierarchy → keep content scannable and dev-ready
This was executed in collaboration with brand marketing, product and engineering teams to ensure a seamless and engaging experience.
Results
views on the dashboard
shares by merchants
About
During the IPL season, Razorpay ran a marketing campaign showcasing startup founders under the tagline ‘Backing India’s Boldest’. To support the campaign, our team fashioned a bold visual language to spotlight ‘disruptors’.
My Role
In the largely team led project, my contributions included refining the visual language, refreshing Razorpay homepage hero fold, designing layouts.
About
FTX is Razorpay’s annual flagship conference, held in Bangalore. The event gathers some of the sharpest minds in the country and aims to showcase new technology and innovations in the fintech space.
My Role
My role in this edition was to support the design team by designing the tech stage keynote and Engage book.
For the CTO’s keynote at the tech stage, I designed a presentation under a tight timeline of 2 days. The branding for the event was imbued into the design while elevating the layouts and graphic elements. Text-heavy slides were broken down and presented to maximize impact and draw viewer’s attention without overwhelming them.
Engage book design
Engage is a complex product suite that empowers growth marketing with payments. A book was designed to circulate on-ground that explained in detail the product, offerings and its benefits.
A lot of attention was paid to showcase the products, dashboard controls and to highlight major features valuable to the merchant and customer in this 36-page book.
Challenge & approach
The complexity was not in just the product, but also in conveying it to the reader without confusion and losing interest. Hence, the layouts were kept simple and tight, while drawing the eyes to points that are easy to scan.
The design language set by the team (typography, sizes, print-apt colors) was further extended in this application.
About
The branding of D2C & Retail Summit 2024 was built around a simple idea - the journey of a founder. The visual identity was anchored the entire identity in a familiar symbol, the cardboard box. A starting point for every brand, representing the beginning, packaging, logistics, scale, and growth.
Approach
I worked on the branding and visual system, using the cardboard box as the core building block.
The idea was to treat it not just as an object, but as a visual language - something that could expand and evolve across formats.
This was paired with a fintech-inspired aesthetic (in line with Razorpay).
How it translated across assets:
Landing page → structured, scannable layouts using D2C, retail motifs as visual elements
Ads & campaign assets → more expressive, attention-grabbing compositions
Physical event collaterals & keynote → extended the system to apply to physical installations and digital assets for the stage
Templates & supporting assets → cohesive system ensured consistency across teams
About
Razorpay Engage is a payments-powered growth marketing suite. It helps businesses acquire, retain and revive customers through curated tools such as gift cards, offer engine, loyalty marketing suite and more.
The challenges were to
visually communicate a complex multi-product ecosystem
make the page contents feel clear, detailed without being overwhelming or difficult to understand
find middle ground between Razorpay design language (human-led imagery + fintech aesthetic) and feature-dense products.
The product suite was introduced with visual cards that selectively showed features offered to the end user as well as merchants. Striking a balance between the two target audience segments, the end user and merchant, was quite challenging. The section therefore shows a quick glimpse of a highlighted feature and links it to a section below with more information.
Instead of static imagery that accompanies information, animated clips were used to help illustrate a common flow (eg. creating a campaign on the dashboard to publishing it to end users).
About
FTX is the annual flagship fintech conference held by Razorpay. The first offline event’s tagline dream-dare-disrupt was extended into a bright, futuristic visual world.
mY rOLE
I had ownership of all adhoc design tasks that ranged from static creatives and decks to video work. The foundation for the branding was already fixed, my focus was to extend this.
Other Projects
