About the project
RazorpayX, in collaboration with Yes Bank and RBL Bank, launched co-branded credit cards tailored for startups and enterprises. The cards are designed as smart financial tools, enabling businesses to manage spending across marketing, SaaS, technology subscriptions, and operational expenses while unlocking savings and relevant benefits.
This project explores the design of a premium, modern credit card experience that reflects the identities of the partner brands while balancing aesthetics with real-world functionality.
my role
Card design
Packaging concepts
design team
Ayushi Gaur
Divya Lohia
Kalyani Nerurkar
Avantika Swarup
The Design Challenge
Designed for business disruptors building what’s next, the RazorpayX Corporate Card needed to feel progressive, distinctive, and credible in a financial context.
The goal was to establish a recognisable RazorpayX identity within a system shaped by multiple requirements.
brand
Establish a distinctive visual signature without losing 'Razor' sharp character.
Constraints
Balance banking partner identities, payment-network requirements, regulatory guidelines, and practical card-production limitations.
Experience
Extend the design beyond the card to the moment it is delivered and opened.
Finding the right direction
The initial exploration (for Yes Bank) established a direction using familiar brand colours. Stakeholder feedback called for a more distinctive and innovative expression.
The design evolved towards a darker, more restrained treatment, allowing the graphic identity to take a more prominent role.
card 1 - yes bank - final design
The final selected concept sports a premium, minimal graphic over a dark plastic base.
The ‘X’ form is composed of lines and a triangular shape converging - bringing some level of dynamism to the graphic.
The clean layout, sizes and placement of elements adhere to Mastercard and Yes Bank guidelines.
The elements on the frontside are restrained - highlighting the cardholder’s name and branding alone.
Black, often perceived as premium, was employed aptly to match end-user experience.
Spot UV treatment over the graphic enhances the tactility - adding a subtle extra layer to the physical experience.
A modern, tech-forward sans-serif font, Tenon, was selected for printing the cardholder’s name, company name, card number, date and CVC. For fine print, Inter was chosen for it’s readability and brand adherence.
The layouts, sizes, placements were iterated multiple times with millimetre changes to achieve a balanced look while taking into account print constraints and network regulations.
card 1 - yes bank - packaging
To elevate the existing packaging solution by Yes Bank, the envelope was redesigned along with the contents. The constraint here was to keep the experience lightweight, ie, to retain the envelope format.
During the initial phase, different types of card packages were handed out to peers and observed to learn how they interact, react and use the packaging (including how they open, what directions they open in, reading order, order in which they read etc). The observations were then used to guide the refreshed envelope design.
card 1 - yes bank - final Packaging
A light-weight packaging experience was designed to accommodate the card and its accompanying contents - welcome message, activation steps, safety instructions, rewards and contact information. The design keeps the receiver’s opening and reading order and experience in mind, with minimal friction.
The design is an extension of the card design itself - a blend of premium and modern themes highlighting the card. Blue, a primary color of both the brands, was incorporated into the packaging as well. The receiver’s experience, starting from the mail delivery to storing was mapped, optimized and designed for.
01 / Receive — Outer envelope
02 / Open — Trifold folder
03 / Discover — Welcome message and card
04 / Continue — Supporting information and inserts
card 2 - rbl bank - final design
The RBL Bank card builds on the Yes Bank card design - the 'X' form is retained and pushed through to form. new distinct graphic.
The final selected concept features a modern graphic over a dark base.
The ‘X’ form is composed of small lines varying in width that spreads out from the center of the X.
The clean layout, sizes and placement of elements adheres to Mastercard and RBL Bank guidelines. This is kept similar to the Yes Bank variant for consistency.
The elements on the frontside are limited to the graphic, cardholder’s name and branding alone.
Black, is again used as the base of the graphic for a premium finish.
Spot UV treatment over the ‘X’ part alone subtly enhances tactility - adds a layer of interest without being loud.
production and handover
The project progressed through design refinement and initial sampling handover, with attention to physical layout and production details.
My involvement covered the card design and packaging concepts through the initial sampling handover. Subsequent production-stage development was handled by the wider team.
Reflection
The project reinforced the importance of balancing brand expression with functional and production constraints, while considering the physical experience beyond the product itself.
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